European electronics manufacturer Beko has tapped McCann WorldGroup as its lead agency partner for global communication projects.
Starting immediately, McCann will handle Beko's global communication projects across 100 countries via three of its agencies - The Cyranos McCann Barcelona, McCann Istanbul and McCann Bucharest.
George Mead, International Beko brand manager, said: "We have partnered with an experienced team, with great experience in handling international accounts.
"We will create together long term communication platforms and McCann showed endless passion, best creative work with a strategic approach to tackle this category differently."
Beko is the second largest brand in Europe in the white goods sector and is the global premium partner of FC Barcelona.