NME seeks digital growth with Charlotte Gunn appointment
NME has appointed Charlotte Gunn to the role of digital editor where she will be tasked with the development of digital brand extensions and new product launches.
Following the publication’s recent relaunch as a free weekly mag in September, Gunn will replace outgoing Greg Cochrane to deliver digital growth strategy across mobile, desktop, social and native apps.
Mike Williams, editor-in-chief of NME, says: "Charlotte's track record is very impressive, having driven massive growth and masterminded key new product launches in her previous roles. Coupled with her deep understanding of the NME brand - both its rich history and exciting future - her credentials become all the more impressive.
Gunn added: "I'm thrilled to be joining NME at such a momentous time in its legendary history. This is the brand that got me into music so to now be tasked with helping Mike and the team drive its digital growth is an absolute honour. 2015 has been a transformative year for NME and it doesn't stop here. We've got aspirations to be the biggest and best multi-channel millennial brand in the world, and I'm excited about being part of the team that gets us there.”
Gunn will take up the role 23 November.