Thunderhead helps marketers soar through Oculus Rift experience
The customer engagement technology company Thunderhead took virtual reality to the marketing services industry in an immersive demonstration of the company’s approach to customer engagement, underlining the importance of gathering real-time customer insights across the entire customer journey.
With a Norse theme as a backdrop, users donned an Oculus Rift headset and set out on a virtual tour entitled ‘Above the Clouds’ led by the character ‘The Thunderhead' allowing them to virtually fly through a diverse, digital universe.
The goal was not only to offer an outstanding festival experience but also challenge marketers to consider how “insight into each customer journey is essential if you truly want to engage with customers, explained Sarah Traill, VP of brand, digital and communications at Thunderhead.
“By providing a standout experience at the festival, we will not only convey the magnitude of our offering but also capture the imagination of marketers,” Traill said.
Thunderhead's VR experience was deployed at the Festival of Marketing which took place in London.