Ikea is reportedly planning to open a small-scale ‘order and collection’ store on Oxford Street in response to criticisms that its stores are too far away.
The Swedish furniture giant is exploring the possibility of opening the store within the BHS site on Oxford Street, London, according to reports in This is Money. The move would give Ikea a far more centralised location for customers to collect purchases rather than on the outskirts of the city where many of the larger stores are currently based.
Similar moves have already been made with Norwich playing host to the first order and collection point store opening and Aberdeen following with the second next spring. The stores will give the company more exposure and reflects the increase in online shopping which mitigates the need for large showrooms.
Discussing the potential London opening an Ikea spokesperson said “While we are seriously considering this opportunity, we have nothing to confirm at this point in time while discussions are ongoing.”
Plans for the more centralised stores have been in place for some time. In June, Ikea UK Country Manager, Gillian Drakeford, acknowledged the criticisms that many of the stores were out of reach, saying “our customers are also telling us that with 18 stores in the UK, we are often too far away.”
She added that the order and collection points “give us the opportunity to trial new ways of being more accessible to our customers.”