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Pentagram creates packaging for Snoop Dogg’s line of marijuana-based products

Rapper Snoop Dogg enlisted design firm Pentagram to create the brand identity and packaging for his line of weed products.

Called ‘Leafs By Snoop,’ the line includes everything from chocolate bars to gummies and is available for purchase in a number of locations throughout Colorado.

The packaging was created by Pentagram partner Emily Oberman in collaboration with Stampede Management and Snoop himself.

Pentagram said in a blog post: “As the legalization of marijuana gains momentum across the U.S., the category is poised for explosive growth. Working at the forefront of this movement, Snoop and his team wanted to establish a brand that avoided clichés for a more sophisticated image that would still represent fun and a good time. The identity centers on an iconic marijuana leaf playfully constructed of jewel-like facets, accompanied by elegant packaging that is layered with laid-back California cool.”

The team at Pentagram wanted to create something that not only captures “Snoop’s unique personality and style” but also appeals to a wide audience.

See the packaging below:

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