Papa John’s has signed up to support ITV’s Text Santa Christmas Jumper appeal which will this year raise funds for Macmillan Cancer Support, Make-A-Wish UK and Save the Children.
The pizza maker will team up with ITV to celebrate the seasonal initiative which is encouraging people to raise money for the charities by wearing their festive jumpers on Friday 18 December.
The fundraising appeal will end in a three hour special on ITV later that night that will showcase the work of each of the charities involved this year.
Papa John’s will support the campaign with a number of fundraising initiatives, including the donation of 50p from pizzas sold during the festive season and pizza parties which will be hosted across its 300 stores.
Andrew Gallagher, director of marketing at Papa John’s UK, said the company was “delighted” to be involved in the campaign and promised some “amazing activities planned across our stores and at head office.”
He added that “the final quarter of the year is by far the busiest for the pizza delivery business and therefore this is perfect timing for us to raise as much money as possible for this amazing cause.
Since 2011, more than £21 million has been raised in support of 22 different charities. The money raised will go towards funding nurses and other essential workers so people affected by cancer get the support they need. Papa John’s will begin its fundraising on 30 November and will continue to raise money into the New Year.