Real Madrid star Cristiano Ronaldo signed a deal with European multinational telecoms firm Altice to be its brand ambassador.
Ronaldo will serve as Altice’s brand ambassador across all its global territories and will help push its fibre and 4G offerings.
The Dutch-based company’s first ad campaign will play on the Portuguese’s speed and power to promote the brand’s industrial and international development of its high speed broadband content and media.
The campaign will be rolled out in Portugal, France, and Israel first, and then in Belgium, Luxembourg, Switzerland, the Dominican Republic and the US.
Chief operating officer at Altice, Michel Combes, said the partnership was a “testimony of a new step for Altice”
He added that the company’s “ambition for the success of the industrial project is illustrated by associating our group with one of the greatest sportsman in the world”.
The 30-year-old forward continues to be one of the most marketable athletes in the world and has built an endorsement portfolio with brands like Nike, Coca-Cola, Konami, Castrol and Emirates.