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By John McCarthy, Opinion Editor

November 13, 2015 | 1 min read

Animal rights organisation Peta has released a new video shining a light on the fact leather producers never reveal which animal the material comes from on their labelling.

A video from Catsnake shows a curious troupe of children trying to discern what animals are used in leather production underlining how poorly labelled leather products actually are.

The ad reads: “Leather is skin, animals in the leather industry endure appalling abuse.

“Labels won’t tell you which animal the skin came from or how cruelly the animal was treated.”

As a result, in the UK, Peta is calling for a change in legislation, requiring companies to label their goods more clearly.

The campaign directs viewers to an interactive landing page for more information on the leather industry.

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