Animal rights organisation Peta has released a new video shining a light on the fact leather producers never reveal which animal the material comes from on their labelling.
A video from Catsnake shows a curious troupe of children trying to discern what animals are used in leather production underlining how poorly labelled leather products actually are.
The ad reads: “Leather is skin, animals in the leather industry endure appalling abuse.
“Labels won’t tell you which animal the skin came from or how cruelly the animal was treated.”
As a result, in the UK, Peta is calling for a change in legislation, requiring companies to label their goods more clearly.
The campaign directs viewers to an interactive landing page for more information on the leather industry.