The Drum Awards Festival - Extended Deadline

-d -h -min -sec

By Claire Stevenson, Student

November 13, 2015 | 1 min read

Five years after Nissan launched Leaf, its first 100 per cent electric vehicle, the car manufacturer has announced new campaign 'Electrify the World'.

Gareth Dunsmore, EV director at Nissan Europe commented since the model's launch five years ago Nissan’s Leaf customers have driven "nearly 2bn kilometres".

"All that data, knowledge and credibility has been fed back to us to help build our expertise," said Dunsmore. "Our competitors are now entering the market, which will help expand the overall segment, though our heritage and expertise will help lead the sector for the long term.”

The campaign, created by TBWA\London, demonstrates what Nissan has achieved through the story of a man as he prepares to paraglide down a mountain. The film is accompanied by a voiceover on the difference between people that talk and those who do.

The 360° integrated campaign was announced in September and was directed by Mark Jenkinson.

Nissan TBWA London

More from Nissan

View all