Hyundai is marking its first year as an official NFL sponsor with a fully integrated Super Bowl 50 marketing campaign; including two 30 second in-game ads which will run before the half time whistle.
This exposure will be enhanced by two minute long spots with one pre-kick appearance to psych viewers ahead of the match itself and another showing during the pre-game show. Hyundai will also mount a digital media campaign, experiential events in San Francisco and the use of 400 promotional Hyundai vehicles during Super Bowl week.
Dean Evans, chief marketing officer, Hyundai Motor America remarked: “It’s fitting that our most strategic Super Bowl marketing program ever at Hyundai is happening during Super Bowl 50 and what is anticipated to be the most-watched TV event of all time. Our entire marketing team, both internally and at the agency, is hard at work developing the integrated campaign that includes four new ads and bringing attention to some of the dynamic vehicles and technologies that make up Hyundai’s line-up in a fun and engaging way.”
All four Super Bowl TV spots have been devised by Innocean Worldwide.