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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Hobbs helps customers send hints to loved ones this Christmas

With over 80 per cent of female customers admitting they received a gift last Christmas they wouldn’t have chosen for themselves, Hobbs’ has created a way to send hints to loved ones this season.

Festive campaign 'Give a Little Hint', which launches today (Friday 13 November), sees Hobbs price tags transformed into ‘Wish Tags’ that customers can fill out, address to a friend or relative and post in an in-store postboxes.

Wish Tags filled out in-store will be sent to the recipient free of charge, dropping a handy hint about what to buy this Christmas.

According to a survey of 100 Hobbs customers the most popular items in their stores include a selection of outerwear, accessories and cashmere items.

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