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Ella's Kitchen, Nuby and more sign up for Your Baby Box launch

Ella’s Kitchen, Nuby, Dr Beckham and MAM UK are amongst brand partners signed up to be part of FanFinders’ Your Baby Box launch.

From January 2016 new mums and mums-to-be will be able to receive product samples straight to their door via Your Baby Box, with FanFinders promoting the launch as 'the most targeted way for brands to engage in sampling and consumer interaction'.

Limited to select life stages, from pregnancy to babies under six months, 5,000 boxes will be sent each month, with the boxes exclusively available to Your Baby Club members.

The network's 800,000 plus members are invited to enter a draw to win a box via the company's Facebook page with mums encouraged to come back daily and re-enter the draw until they win one.

Brands involved, such as Ella's Kitchen, will be featured on external marketing for the box, a bespoke web page and social media.

Adam Gilett, director at FanFinders, said: "We’ve listened to feedback from members and brand partners and the Your Baby Box program is the result, a high quality for brands to speak with selected mums in their homes.”

To entice brands to get involved each brand partner will be given category exclusivity for their product area meaning there will be no competition between featured brands. Companies will also be sent the information of every recipient of their samples so they can stay in touch.

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