Mobile operator EE has strengthened its position in the crowded streaming and on-demand television market following a new deal with TVPlayer to put 25 channels, including discovery and UKTV channels such as Gold and Alibi, onto its TV service.
The addition of the TVPlayer Plus On Demand app will help broaden the BT-owned mobile company’s offerings which currently include 60 plus freeview channels and additional subscription options to Sky Sports and Sky Movies.
A range of new entertainment, documentaries, sport, movies, and children’s programming will now become available to EE TV customers through TVPlayer broadcasters such as National Geographic, British Eurosport, History, Sony and Cartoon Network
The portfolio of new channels will available through its £4.99 per month rolling subscription and in an effort to retain and pull in more customers EE will offer an exclusive two-month free trial.
In a statement released by EE, Simeon Bird, director of EE Broadband and TV, said its customers “have always loved being able to pick and choose premium channels without the commitment of a fixed contract or a hefty monthly fee”.
He added that the new deal was “a great addition to EE TV’s On Demand section, which already contains a huge range of movies, entertainment, music, kids and international content”.
The telecoms firm has invested heavily in its TV service and now stands to benefit from further from BT acquiring the company for £12bn. This year it launched a multi-million pound campaign featuring Kevin Bacon and stars of Channel 4’s Gogglebox to promote the service. This was followed by the unveiling of a host of new features and partners to the TV service in August.