The Drum Awards Festival - Extended Deadline

-d -h -min -sec

Gadgette The Drum Awards Creativity

Editor-in-chief of tech publication Gadgette Holly Brockwell named The Drum Woman of the Year at SheSays Awards


By Katie McQuater, Magazine Editor

November 13, 2015 | 3 min read

Holly Brockwell, editor-in-chief of female tech site Gadgette, has taken the title of The Drum Woman of the Year at this year's SheSays Awards.

Taking place in London last night (Thursday 12 November), the Awards, in association with Isobar and The Drum, highlight and reward female creative talent across the advertising, media and technology sectors.

Described as "a trendsetter in the digital media world", Brockwell founded Gadgette in May 2015.

She told The Drum: "I'm absolutely over the moon to be Woman of the Year. I can't actually believe it! I have enormous respect for the important work SheSays does, and for the incredibly impressive women I was up against, so this means the world to me.

"Starting a tech site by and for women hasn't been easy, but it's so worthwhile, and means I get to do things like going to primary schools to tell ambitious young girls about careers in technology. The future's going to be full of female leaders, and I'm really looking forward to watching them change the world and claim awards of their own."

Judged by a panel including Laura Jordan Bambach, creative partner at Mr. President and co-founder of SheSays, Lindsey Pattison, global chief executive at Maxus and Nick Bailey, executive creative director and chief executive at Isobar, awards were also presented for a creative concept executed for a client in the last year, and a concept created by students.

Thea Hamrén, associate creative director at Mr. President, collected the Industry Award for her work on the agency's Cats Save Tigers campaign. With a reach of 60 million, the project harnessed the power of internet cat pictures to raise awareness of Greenpeace's campaign to save tigers from extinction.

Meanwhile, the Student Award was presented to Judith and Becky, a creative team on placement at Iris Worldwide. Their Samsung Drive concept, created while they were students at the University of Lincoln, would block phone signal at a certain speed, with the aim of reducing phone-related car accidents. The team will be offered a month-long paid placement with Isobar.

All winners received a necklace created by jewellery designer Clarice Price Thomas, designed specifically for SheSays Awards winners.

Gadgette The Drum Awards Creativity

Content created with:


Isobar is dentsu’s global creative agency focusing on building a differentiated offering around Strategy and Innovation, Product and Experience, Brand Design &...

Find out more


Find out more

More from Gadgette

View all


Industry insights

View all
Add your own content +