Business on the move: Account wins and reviews from Sun Branding, Amaze, Maitland and more

Welcome to The Drum’s account roundup. To help you stay up to date, each Friday we’ll bring you a summary of the latest account wins and reviews taking place across the industry both globally and locally. Here's a look back at what we think you need to know this week.


Sun Branding

Pizza Express has brought on packaging specialists Sun Branding Solutions to help refresh its ‘Cook at Home’ supermarket range.

The agency, which won the work following a three-way pitch, will work to increase colour consistency and quality across packs.


Maitland has been chosen by Domino’s Pizza to handle its financial and corporate PR following a four way pitch.

“The scale of our growth has created the need for a broader communications function than we’ve had previously,” said Nina Arnott, head of communications.

The appointment came in to effect at the beginning of November.


Tangerine has been appointed by Comic Relief to launch and activate its 2016 Sport Relief campaign across four UK regions.

Tangerine will work within the nations and regions communications team at Comic Relief to deliver a strategic regional campaign within four key areas, the North West, Yorkshire, East Yorkshire and Lincolnshire and East Midlands, using traditional PR, social media and events.


Mini has chosen WCRS to create the campaign for its new Mini Convertible.

Following the appointment, Mini revealed the worldwide ad would focus on high quality digital work, adding that the campaign is scheduled to launch in March next year.

The integrated push from WCRS will span digital film, TV, outdoor, online and social.



Amaze has been appointed by Emirates Airline, as its global digital partner.

The digital agency’s initial task is to work with Emirates to deliver enterprise architecture consultancy and implementation services across its web platform. The aim is to continue to enhance the organisation’s ability to deliver customer service excellence across its digital platforms, as part of its broader omni-channel strategy.

Rule 5

Communications agency, Rule 5, has won a competitive pitch to promote the 2016 UCI Track Cycling World Championships in London.

The event, which takes place next March at Lee Valley VeloPark, is the biggest track cycling event to be hosted in the UK since London 2012 and will see Olympic and world champion riders from across the globe descend on the capital city.

The agency will be based at Lee Valley VeloPark throughout the event, responsible for all UK and international press, as well as reporting live through the event’s social media platforms.

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