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By Natalie Mortimer, N/A

November 13, 2015 | 2 min read

British lifestyle brand Barbour has launched a global Twitter and Instagram campaign to try and drive consumer engagement and encourage fans to explore the countryside.

Created by Cult LDN and produced in collaboration with Brother Film Co, The Heritage of Adventures campaign is underpinned by a film featuring adventurer Sean Conway who is seen ramblinging in the Lake District in attempt to capture the perfect picture.

Fans are then invited to share photographs of their own outdoor adventures via Twitter or Instagram using the hashtag #HeritageOfAdventure for the chance to win full outfits from the latest men’s and ladies’ lifestyle collections from the brand - Great Coat and Arctic Expedition.

Joanna Lambert, global digital marketing manager for Barbour commented, "The British countryside is at the heart of the Barbour brand, so we wanted to celebrate all of the adventures enjoyed in the great outdoors by encouraging our social followers to share their pictures with us.’

"Whether it’s walking your dog in the local woods or taking long adventurous hikes through the countryside, Barbour is likely to be present in some shape or form - perhaps one of our jumpers, a scarf, a pair of our wellies or one of our famous wax jackets. By inviting our global fans to share their experiences, we’re hoping to bring the very essence of our new lifestyle collections to life for Barbour fans across the globe."

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