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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Android continues to celebrate millennials achievements in new ad

The latest in Android’s ‘Be Together. Not the Same’ series asks the simple question: What do you do if your parents say not to have a house party?

The one minute film created by Adam&EveDDB shows how a group of resourceful teenagers who worked around said restriction to become a festival now celebrating its tenth year, following the journey of Leefest from its humble beginnings in a London back garden to a two day non-profit event through the use of various Android apps.

The creative is the second in the series that started with Swim Dem Crew in September, telling the stories of millennials who start new movements using Android phones to connect with one another.

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