Amazon is looking to disrupt the UK retail market with a new grocery offering for Prime subscribers.
Members can fill a 20kg ‘Amazon Pantry’ box once a day for one-day delivery in a bid to make it the go-to option for Prime members.
The service, which is already available in the US, Japan, Germany and Austria looks to utilise Amazon’s comprehensive UK logistics networks to direct some footfall from retailers.
Over 4,000 “essential items” will be made available as part of the scheme.
Helene Parthenay, Amazon Pantry manager, said: “Amazon Pantry has been designed to take the heavy lifting out of replenishing the often bulky basics and store cupboard essentials that people need every day.”
Amazon has sold food and drink in the UK since 2010, however, this represents the first time that it has made moves to gain a substantial foothold in the UK.