Ad of the Day: Aldi Australia - Now this is Christmas

Auldi Australia’s Christmas campaign says something most brands aren’t willing to admit: the holiday period isn’t always snowy forests and glowing log fires. Sometimes it’s a truly traumatic experience.

The film consists of scenes of various people looking shocked, horrified and stressed out at the approaching big day.

BMF and director Justin Reardon have included dull presents, awful office parties and the trials of present wrapping to bring viewers a realistic portrayal of the festive period.

While it does end with the stereotypical family Christmas dinner it is an enjoyable break from cheesy santas and singing snowmen.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.