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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Ad of the Day: Aldi Australia - Now this is Christmas

Auldi Australia’s Christmas campaign says something most brands aren’t willing to admit: the holiday period isn’t always snowy forests and glowing log fires. Sometimes it’s a truly traumatic experience.

The film consists of scenes of various people looking shocked, horrified and stressed out at the approaching big day.

BMF and director Justin Reardon have included dull presents, awful office parties and the trials of present wrapping to bring viewers a realistic portrayal of the festive period.

While it does end with the stereotypical family Christmas dinner it is an enjoyable break from cheesy santas and singing snowmen.

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