Xbox has empowered the public with the chance to test the mettle of eight people competing in a unique competition designed to promote Xbox exclusive game ‘Rise of the Tomb Raider’.
I'm a marketing stunt dubbed the ‘Survival Billboard’, from m:united and McCann London, eight people were tasked with braving extreme weather conditions in an endurance test to see who could stand the longest to win a holiday, a trip inspired from the locales in the game.
For a period of 24 hours, broadcast over Twitch, competitors balanced precariously on a London billboard.
Bringing a sadistic edge (and interactivity) to the proceedings, Twitch viewers can vote upon which weather they wanted to bombard entrants with in a bid to knock them from their ledges.
The campaign was promoted on Twitter.
Get a taste for the plight of the contestants here. At the time of publication, the task remains live with all eight entrants.
— Xbox UK (@xboxuk) November 12, 2015