Bad taste Christmas jumpers have become an ironic seasonal staple in recent years however Target has found such approaches have limits after receiving a social media roasting after advertising an ‘OCD: Obsessive Christmas Disorder’ jumper for sale at $22.40.
Target became a literal focus of criticism with many accusing the retailer of insensitivity in its handling of a serious mental illness which currently afflicts 2.2m Americans, leaving them overcome with anxiety when dealing with compulsive behaviour.
— Kavin Senapathy (@ksenapathy) November 12, 2015
— Kaila Sekula (@coca_kaila) November 11, 2015
With the bright red sweater leaving red faces all-round the firm is being urged to discontinue the range but has thus far refused to remove it from stores.
Similar jumpers are being sold by Zazzle, CafePress.com and Etsy.