PHD has appointed Google's Ben Samuel to the newly created role of marketing technology director, responsible for helping clients build out their marketing technology platforms.
Samuel, who worked as of head of platforms for agencies in Sydney at the search giant, will report to worldwide strategy and planning director Mark Holden and will advise PHD’s existing clients as well as provide leadership on the subject of marketing technology for PHD’s 82 offices globally.
Samuel will work closely with Annalect, the data solutions arm of PHD’s parent company Omnicom Media Group, acting as a bridge between the two outfits.
Of the appointment Holden said: “Clients are increasingly looking for guidance on how to navigate the ever more complicated world of media technology and how to stack those technologies together for best performance. In Ben we have found someone who will make things as simple and accessible as possible to help clients grow and transform their business”.
Samuel was the first employee under Google’s revitalised DoubleClick brand and since 2010 he was responsible for managing the refreshed tech stack's suite of agency & marketer technology products – DCM, DoubleClick Rich Media, DoubleClick Search, and DoubleClick Bid Manager.