Read our new manifesto
22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Mini appoints WCRS for new campaign launching March 2016

Mini has chosen WCRS to create the campaign for its new Mini Convertible.

Following the appointment, Mini revealed the worldwide ad would focus on high quality digital work, adding that the campaign is scheduled to launch in March next year.

Mini debuted the new model at the Tokyo Motor Show in October to match the brand's new more ‘grown up’ approach to marketing and design.

The car is the company’s second model launched with the brand's new identity which was rolled out in June.

The integrated push from WCRS will span digital film, TV, outdoor, digital and social.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis