Mini has chosen WCRS to create the campaign for its new Mini Convertible.
Following the appointment, Mini revealed the worldwide ad would focus on high quality digital work, adding that the campaign is scheduled to launch in March next year.
Mini debuted the new model at the Tokyo Motor Show in October to match the brand's new more ‘grown up’ approach to marketing and design.
The car is the company’s second model launched with the brand's new identity which was rolled out in June.
The integrated push from WCRS will span digital film, TV, outdoor, digital and social.