Creative agency Grey London has announced a string of appointments to form a new creative leadership team.
Vicki Maguire and Dom Goldman have been promoted to executive creative directors (ECD) while Perry Nightingale, founder of Dare Labs, has been hired to join them as executive creative technologist.
In the new roles the trio will work under chairman and chief creative officer, Nils Leonard, to mentor the agency’s creative teams and partnering clients to develop advertising campaigns.
Maguire, who joined the company in 2009, has served as deputy ECD since July 2013. Her work on the British Heart Foundation received multiple awards and earlier this year she won a £53m Vodafone business pitch.
Former BBH creative director Dom Goldman joined Grey in February 2015 as deputy ECD and was most recently involved in the successful pitch for Tate for to promote the galleries and their art in popular culture.
Perry joined Dare as a developer in 2006 before leaving in 2013 to found the London School of Creativity, an online learning platform for creative development.
Leonard said: “This creative leadership team is a clear signal to the industry of our intent and ambition to create an agency for the future, not the past. To challenge what is possible in our industry. And to continue to partner our clients in creating original, famous work.”
Discussing her promotion Maguire said “fucking brilliant, another 'skirt' in a top job” and added: “I've grown with Grey, so to be asked to be part of this new team is testament to that."
Dom Goldman said he was “grateful to help the agency move into its next phase”.
He continued: “This is the most exciting place in London. When I joined the agency I was blown away by the energy and talent at Grey London and in the nine months I’ve been here, that’s just grown and grown."