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22 - 26 March

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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Ad of the Day: T-Mobile – Binge On

T-Mobile's new campaign starring Breaking Bad star Aaron Paul is our ad of the day.

The telecom firm's new Binge On package allows customers on certain wireless plans to stream video from services like Netflix and Hulu without affecting their data plans.

The film centres around the idea of a 'Binge Watchers Anonymous' organisation fronted by Paul that has been derailed by the mobile company’s new programme.

In addition to the TV ad, T-Mobile had produced two digital videos to extend the storyline, one of which will spotlight a character who likes to binge-watch HBO's 'Girls', while the other will focus on a character who confuses his own life with the lives of the characters he watches on TV.

The campaign was created by Publicis Seattle.

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