ABC to release digital and print circulations concurrently in metric shake-up
The Audit Bureau of Circulation (ABC) is bringing together its reports on the state of the newspaper industry to collate digital and print figures together for the first time.
Acknowledging the reach of both figures, and combating an increasingly negative print outlook for a majority of newspaper titles, the ABC has announced a new product called monthly Newsbrands.
In December, the industry-owned independent measurement body will release its first report with the new metric.
Laura Fraser Graham, senior media manager at Procter & Gamble, said: “This is another important step in understanding the expanding reach of newsbrands and their multi-platform nature.
“Now for the first time we will have one release date for all audited data. This will provide us with real evidence when making investment decisions."
James Wildman, chief revenue officer at Trinity Mirror, said: “We are delighted that circulation and digital traffic will be reported together, thus delivering a more holistic picture of newsbrands' key metrics concurrently each month.”
The first report will be published 17 December 2015.