18,000 supporters contribute to new English Football League logo

Football League has overhauled its brand image by adding a new word to its logo to become the English Football League.

The new title, which will come into use at the conclusion of the current season and ahead of the 2016/17 campaign, will be shortened to EFL for everyday use across the game.

The competition has only had four logos in its 127-year history and for the first time each club will be given its own bespoke version in its playing colours.

The Football League’s chief executive, Shaun Harvey said: "The new EFL name rightly emphasises the central role our clubs play at the heart of English professional football.

The new logo features a circular arrangement of 72 circles in three sections to represent the members and the divisions they play in.

The introduction of the EFL name follows a thorough process of consultation that included detailed surveys, interviews and focus groups with clubs, stakeholders, commercial partners and more than 18,000 football supporters.

Consultees included the Football Association, the Premier League, the Professional Footballers Association, the Football Supporters Federation, the League’s competition sponsors (Sky Bet, Capital One and Johnstone’s Paint), its broadcast partners (Sky Sports, Channel 5 and Pitch International) and the Department for Culture, Media and Sport.

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