US Creative Work: Featuring DDB Chicago, TBWA\Chiat\Day, KBS and more

Welcome to US Creative Department.

Each week this section will aim to showcase the latest creative work to come out of not only the US but Canada, Mexico, and South America as well.

It will give you, the reader, the chance to decide what is best.

You can vote for the work you like best simply by clicking the 'Like' button under the work. The winner will be named The Drum's 'Ad of the Week' and will be in the running to be featured in The Drum's magazine.

Submit your vote before Wednesday November 18 to guarantee your vote has been counted.

To submit work for future publication contact Minda Smiley. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative

DDB Chicago: American Cancer Society 'Courage' and 'Anger'

Brand: American Cancer Society

Titles: Courage and Anger

Agency: DDB Chicago

Agency Website:

CCO: John Maxham

ECD: Jean Batthany

CDs: Karin Rose, Marybeth Adduci, Marisa Groenweghe, Kathleen Tax

AD: Colleen Keesey

Additional Credits: Chief Production Officer: Diane Jackson

Executive Producer: Debora den Iseger

Senior Producer: Joe Tipre

Integrated Business Lead: Kate Christiansen

Group Strategy Director: David Chriswick

Account Director: Marc Singer

Account Executive: Billie Pritzker

Account Manager: Katelyn Ledford

Production Business Manager: Ryan Hentsch

Production Company: Central Film North

Director: Rodrigo Garcia Saiz

DP: Guiermo Garza for Devotion and Beto Casillas for Anger, Courage and Stubborn

Executive Producer: John Barreiro

Editorial Company (with location): Whitehouse Post, Chicago

Editors: Carlos Lowenstein, Glorily Velez

Editorial Producer: Dawn Guzowksi

Post Production (with location): The Mill, Chicago

Colorist: Luke Morrison

Post Producer: Samantha Letzler

VFX Company (with location): The Mill, Chicago

VFX: Randy McEntree

VFX Producer: Samantha Letzler

Audio Post Company (with location): The Studio

Mixer: Nicholas Papeleo

Audio Post Producer: Stacey Simcik

Published: November 2015

Short Rationale: The American Cancer Society's TV spots 'Courage' and 'Anger' are part of the organization's new public awareness campaign called 'Advantage Humans.' The aim of the effort is to highlight the range of emotions and traits that humans share to triumph over cancer. It is DDB Chicago's first work for the brand and includes print, outdoor, digital, and social elements as well. The spots were directed by cancer survivor and director Rodrigo Garcia Saiz.

KBS: Ad Council and AdoptUSKids 'Haircut' and 'Break-up'

Brands: Ad Council and AdoptUSKids

Titles: Haircut and Break-up

Agency: KBS

Agency Website:

Co-Chief Creative Officers: Dan Kelleher and Jonathan Mackler

Executive Creative Director: Jon Goldberg

Sr. Art Director: Jessica Mottola

Copywriter: Lauren Finn

Additional Credits: Head of Production: Jenny Read

Senior Producer: Allyson Doody

Business Manager: Andrea Fagan

Brand Strategist: Michelle Humphrey

Account Director: Gabriela Benitez

Account Supervisor: Michael Levitt

Production Co: Hungry Man

Director: Scott Vincent

Director of Photography (DOP): Scott Henriksen

Executive Producer / Managing Director: Kevin Byrne

Line Producer: James Kadonoff

Editorial: PS260

Editor: Maury Loeb

Assistant Editor: Matt Posey

Executive Producer: Zarina Mak

Producer: Evann Borgman

Finishing: PS260

Executive Producer: Zarina Mak

Producer: Evann Borgman

Flame Artist: Margaret Yang


“Haircut”: “Boop” by Poddington Bear. Music by Marmoset.

“Break-up”: Music by Storefront. Composers John “Scrapper” Sneider and Adam Erik.

Producer: Alex Fulton.

Music supervision by Wool & Tusk

Audio Mix: Sound Lounge

Audio Mixer: Glen Landrum

Color: Company3

Colorist: Tom Poole

Published: November 2015

Short Rationale: The national Adoption from Foster Care campaign from the Ad Council and AdoptUSKids is in its 11th year. This year, the effort is focused around older youth. Created by KBS, the latest PSAs humorously showcase the concept of "multiple choice parenting" as parents decide how to best console their children when they're facing everything from bad haircuts to first breakups.

Voicebox Creative: O.N.E. Coconut Water Rebrand

Brand: O.N.E. Coconut Water

Title: Rebrand

Agency: Voicebox Creative

Agency Website:

Creative Director: Jacques Rossouw & Sean Baca

Art Director: Sean Baca

Illustrator: Mike Wepplo

Account Director: Catherine Rude

Published: February 2015

Short Rationale: "Vibrant, functional colors combined with modern, aspirational shapes and icons were selected by the Voicebox team to establish O.N.E. as a brand that elevates the coconut water experience."

TBWA\Chiat\Day: Gatorade 'Moving The Game Forward'

Brand: Gatorade

Title: Moving The Game Forward

Agency: TBWA\Chiat\Day

Agency Website:

Chief Creative Officer: Stephen Butler

Executive Creative Director: Brent Anderson

Worldwide Creative Director: Renato Fernandez

Creative Director: Mark Peters

Sr. Copywriter: Scott Reedy

Art Director: Tiffany Lam

Additional Credits: Executive Producer: Guia lacomin

Associate Producer: Kathleen Ackel

Managing Director: Peter Ravailhe

Brand Manager: Robyn Morris

Associate Brand Manager: Dylan Hinshaw

Associate Brand Manager: Samantha Sabine

Sports Marketing AE: Erika Buder

Group Planning Director: Scott MacMaster

Global Planning Director: Martin Ramos

Planning Director: Abigail Weintraub

Planner: Matt Bataclan

Jr. Planner: Joe Elliott

Director of Business Affairs: Linda Daubson

Senior Business Affairs Manager: Laura Drabkin

Associate Business Affairs Manager: Mirielle Smith

Talent Payment Manager: Annie Boyle

Traffic Manager: Judy Brill

Production Company: Pretty Bird

Director/DP: Max Malkin

Co-Founder / Executive Producer: Kerstin Emhoff

Vice President / Executive Producer: Ali Brown

Head of Production: Tracy Hauser

Line Producer: Pedro Aragão De Oliveira

Editorial: Rock Paper Scissors

Editor: Damion Clayton

Assistant Editor: Mike Spagnoli

President / Managing Partner: Angus Wall & Linda Carlson

Executive Producer: Angela Dorian

Producer: Kevin Gottlieb

Post VFX: The Mill LA

Executive Producer: Enca Kaul

Producer: Ben Sposato

Production Coordinator: Jackson Rogers

Creative Director: John Leonti

Shoot Supervisor: John Leonti, Tim Bird, Eric Pascarelli, Naotaka Minami and Austen Humphries

2D Lead artist: Glyn Tebbutt

2D artists: Rob Winfield, Chris Payne, Tim Rudgard, Brad Scott, Lisa Ryan, Daniel Lang and Jale Parsons

3D Lead artist: Matt Longwell

3D artists: Martin Rivera, Steve Olson, Jenna Kind and Monique Espinoza

Matte Painting: Andy Wheater and Ed Laag

Creative Director Design: Manija Emran

Design: Clare Carrellas, Greg Park, Viraj Ajmeri, Vinicus Naldi, Renato Marques, Chris Burkhalter

Executive producer Color: Thatcher Peterson

Color Producer: Ali Struck

Colorist: Adam Scott

Sound Design & Final Mix: Formosa Group

Exec Producer: Lauren Cascio

Mixer / Sound Designer: John Bolen

Assistant Mixer: Hermann Thuman

Music: Beacon Street Studios

Executive Producer: Adrea Lavezzoli

Executive Producer: Leslie DiLullo

Associate Producer: Lindsey Lerman

Composers: Beacon Street Studios

Published: November 2015

Short Rationale: Gatorade's latest ad features some of the world's best athletes including Usain Bolt, Abby Wambach, and Eli Manning. The ad gives users a peek at a few of the brand's innovations that consumers can expect to see in the future.

Mark Oliver. Inc.: Hellas Farms Greek Pistachios Branding and Packaging

Brand: Hellas Farms

Title: Greek Pistachios Branding and Packaging

Agency: Mark Oliver, Inc.

Agency Website:

Creative Director: Mark Oliver

Art Director: Patty Devlin-Driskel

Copywriter: Mark Oliver

Photographer: Mark Douglas

Published: September 2015

Short Rationale: "Mark Oliver, Inc. (MOI) was approached by a Greek manufacturer to position, name, brand, and design packaging for their pistachio products. Because the source of the product was Greece, and the intended market would be a store like Whole Foods, MOI positioned the product as a healthy imported Greek food.

The next step was naming. MOI's solution, "Hellas Farms," communicated the brand's origins using the original name English-speaking people used for Greece. Next, they solidified the message with the tagline "The Flavors of Greece," additionally identifying the origin while opening the door to future line extensions.

Using carefully selected iconography, images, colors, and fonts to evoke the Greek origination of the product, MOI created a design for mass-marketing Greek Pistachios which would stand out in the salty snack sector of grocery or at the checkout-stand and appeal to consumers in the 25+ category."

Walrus: XOJET 'Ready Whenever You Are' and 'Loved Ones'

Brand: XOJET

Titles: Ready Whenever You Are and Loved Ones

Agency: Walrus

Agency Website:

Chief Creative Officer: Deacon Webster

Copywriter: Marco Diaddezio

Art Director: Evan Vosburgh

Additional Credits: Head of Integrated Production: Valerie Hope

Digital Producer: Tara Lee Byrne

Account Director: Clementine Barker

Senior Broadcast Producer: Christopher Thielo

Titles / Graphics: Jorge Morales

Production Company: Eric Kiel Photography & Films

Editorial Company: The NOW Corporation

Audio Mix: Sound Lounge

Published: October 2015

Short Rationale: Private aviation company XOJET enlisted Walrus to drive awareness for its on-demand, pay-as-you-fly service. The campaign is using targeted digital to reach the high-net-worth audience with pre-roll digital videos and banner messages. The ads are running on sites including, and in addition to billboards in LA and Teterboro, New Jersey.

Pearlfisher: Seedlip 'Branding and Packaging'

Brand: Seedlip

Title: Branding and Packaging

Agency: Pearlfisher London

Agency Website:

Founder and chief creative officer: Jonathan Ford

Founder and chief executive officer: Mike Branson

Creative Director: Hamish Campbell

Design Director: Sissy Emmons Hobizal

Marketing Manager: Sarah Codraro

Published: November 2015

Short Rationale: "Pearlfisher has created the brand for the world’s first distilled non-alcoholic spirit, Seedlip.

In a drinks market saturated by sugary soft drinks and a bevy of alcoholic offerings, Seedlip is the first brand of its kind – a sophisticated and craft driven spirit that is also non-alcoholic. Combining six individually distilled barks, spices and citrus peels, Seedlip’s refined and complex blend is poised to disrupt the way consumers think about adult non-alcoholic beverages. Pearlfisher’s challenge was how to communicate Seedlip’s powerful challenger proposition through artfully executed branding.

Drawing on the strategic brand essence, 'the art of nature' Pearlfisher crafted a design language that reimagines the distillation of natural ingredients, informed by distilled herbal remedies of the 17th century. Inspired by botanical illustrations, Pearlfisher Design brought the brand to life through an artful arrangement of Seedlip’s own botanicals, which form a subtle “S”. On closer inspection, this “S’ reveals itself as the profile of the native Red Fox – a creature indigenous to the English countryside – as a nod to the disruptive nature of the spirit and acknowledgement of the power of the ingredients within.

The Seedlip monogram serves as a seal of approval and brand signoff, illustrating the heritage of the distillation process inside the distinctive "S.” A pharmaceutical bottle reinforces the spirit’s medicinal roots, while a copper cap and copper detailing is used to elevate the brand and reference the copper stills used to create it."

Mullen Lowe: MassMutual 'Vow to protect'

Brand: MassMutual

Title: Vow to protect

Agency: Mullen Lowe

Agency Website:

Director: Stacy Peralta

Editor: Sloane Klevin

Published: November, 2015

Short Rationale: LGBT couples share trheir stories in MassMutual's latest ad, which aims to showcase how it helps its customers safeguard their future and protect the ones they love.

RP/NYC: Ciroc 'Ciroc X Packaging'

Brand: Ciroc

Title: Ciroc X Packaging

Agency: RP/NYC

Agency Website:

President and Chief Executive: Laurent Hainaut

Creative Director: JB Hartford

Art Director: Kristin Buchanan

Structure Art Director: William Kang

Account Director: Leigh Von Boetticher

Published: November 2015

Short Rationale: "Ciroc is the world’s first and only vodka made exclusively from French grapes giving the brand a valuable and compelling point of difference. Ciroc X, the 10th Anniversary variant and next evolution of the brand, celebrates the first harvest of the season and speaks to rarity, luxury and aspiration.

With the foundation of the brand story being the exceptionally smooth liquid itself, the result of a unique seven times distillation process, Ciroc X's packaging needed to speak to this ultimate luxury experience and support the brand’s positioning as 'the best of the best'.

RP/NYC was tasked with elevating the grape to hero status while maintaining a consistent feel with existing Cirocvariants - a challenging but ultimately rewarding creative tension.

The design incorporated different materials to draw the consumer in and satisfy their expectations of what the brand ultimately stands for - purity, desire and superior quality.

As a celebration of the first harvest, every element of the packaging works seamlessly to tell the story of the liquid, the grape and the expert distillation process. Continuing focus on the grape equity, the secondary packaging uses a minimal color palette, simple materials and uncluttered design to deliver a rewarding and consistent visual and sensorial experience."

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.