To mark Armistice Day in the UK, the Royal British Legion enlisted social media users to take and share 'Poppy Selfies'.
Running with an ad, boasting the likes of Cheryl Fernandez-Versini, Alan Sugar, Olly Murs, Jessica Ennis-Hill and more, the campaign saw Twitter users share selfies offering their respects for fallen members of the armed forces.
At 8am today (11 November), The Royal British Legion and the Royal Navy Twitter accounts commenced the push to remind people to adhere to the two minute silence at 11am.
— Royal Navy (@RoyalNavy) November 11, 2015
— Royal British Legion (@PoppyLegion) November 11, 2015
— Royal Navy (@RoyalNavy) November 10, 2015
In the UK, #ArmisticeDay was the top trend on Twitter. Many users shared their own poppy selfies.
— Eden Girls WF (@edengirlsWF) November 10, 2015
— Steve Whitnall (@SteveWhitnall) November 11, 2015
This comes after the Royal British Legion launched a series of national poppy pop-ups in London's Westfield and Bluewater in Kent to boost fundraising for its Poppy Appeal in the week running up to Armistice Day.