Cheryl Fernandez-Versini and more lead Royal British Legion's Poppy Selfie social media campaign
To mark Armistice Day in the UK, the Royal British Legion enlisted social media users to take and share 'Poppy Selfies'.
Running with an ad, boasting the likes of Cheryl Fernandez-Versini, Alan Sugar, Olly Murs, Jessica Ennis-Hill and more, the campaign saw Twitter users share selfies offering their respects for fallen members of the armed forces.
At 8am today (11 November), The Royal British Legion and the Royal Navy Twitter accounts commenced the push to remind people to adhere to the two minute silence at 11am.
I wear #MyPoppy to remember the ones who fought for our freedom https://t.co/hVG44mQ0ZO #TwoMinuteSilence pic.twitter.com/NQ6ImG5eQ6
— Royal Navy (@RoyalNavy) November 11, 2015
In a few hours the nation will pause with a #TwoMinuteSilence for #ArmisticeDay. Join us by sharing your poppy pics. pic.twitter.com/54qFzoL83N
— Royal British Legion (@PoppyLegion) November 11, 2015
We will be remembering the fallen with a #TwoMinuteSilence tomorrow. Will you? https://t.co/zj8hPsp7nm pic.twitter.com/clXwYTpcmT
— Royal Navy (@RoyalNavy) November 10, 2015
In the UK, #ArmisticeDay was the top trend on Twitter. Many users shared their own poppy selfies.
@PoppyLegion #TwoMinuteSilence #ArmisticeDay Eden remembers the fallen pic.twitter.com/VN1fKyVxlU
— Eden Girls WF (@edengirlsWF) November 10, 2015
I will be observing the #TwoMinuteSilence on #ArmisticeDay @PoppyLegion #RemembranceDay2015 #LestWeForget pic.twitter.com/2aoPri9C5b
— Steve Whitnall (@SteveWhitnall) November 11, 2015
This comes after the Royal British Legion launched a series of national poppy pop-ups in London's Westfield and Bluewater in Kent to boost fundraising for its Poppy Appeal in the week running up to Armistice Day.