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22 - 26 March

Festival for a rapidly changing world

Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Apple Music launches beta version on Android

Apple’s plan for world domination continues with the launch of Apple Music for Android.

Similar to how it encouraged thousands to buy iPods by bringing iTunes to Windows, Apple has brought its music service to other platforms with a beta version available on Android devices.

The app itself has a similar design to those already available such as the way it uses a hamburger menu instead of tabs. However, Apple has not attempted to integrate it further, in the beta version at least, and users can’t search within the app through Google Now, a function available on the iOS version with Siri.

Most of the services available on Apple Music are offered, mostly for free, on Google Play Music.

After the initial month, free with an iCloud account, Apple Music asks for $9.99 a month.

The move is Apple’s first attempt at an Android app.

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