The Week releases new daily app with exclusive partnerships with American Airlines and Coutts
News roundup magazine The Week has partnered with American Airlines and private bank Coutts to launch a new app which will not only bring together the day's essential news as well as analysis and insight on an array of lifestyle topics.
The free app uses a similar model to the weekly magazine except in a daily format. Rounding up the day's top stories The WeekDay will then present them to readers at 8am each morning with an updated briefing at 5pm.
Each of the two daily editions will be made available to download and read offline with both including more than just news. Analysis and insight on food & drink, films, theatre and more will also be included in the app.
Chief executive of The Week, Kerin O’Connor, said "the app is a natural progression from the already hugely successful digital edition of the magazine, and the newly redesigned website".
He continued, "it will open up our brand to a new generation of digital readers, allowing them to be fully informed about the essential news of the day before even starting their working day.”
The app is launching in association with American Airlines and Coutts.
Steve Davis, director of international marketing at American Airlines said the company was "constantly looking at ways of enhancing the travel experience so that our customers can live their lives uninterrupted".
He said thanks to American Airlines' transatlantic wifi the app " fits this philosophy perfectly – news at our fingertips - even at 30,000 feet.”
Coutts' head of digital, Joe Norburn, said the app represented a good fit for the bank's customers who are time poor, frequent travellers who want easy access to the best news and insights wherever they are and whenever they choose."