Nonprofit Champions Against Bullying has paired up with Deutsch to create a NiceBot that sends a friendly message to a random Twitter user every 36 seconds.
The goal of the social media push is to combat cyberbullying while playing off the idea of spambot –expect in this case, the organization hopes users welcome the unexpected tweets. According to Deutsch, something mean, cruel or hurtful is posted on Twitter every 60 seconds.
Using a specially designed API, the NiceBot is programmed to pair one kind message with one random Twitter user’s handle.
While the NiceBot primarily lives online, actual 3D printed NiceBots have been sent to a number of celebrity influencers who have taken a stand against bullying. The 3D bots are equipped with an LCD screen that shows each nice tweet as it goes out in real-time on Twitter.
Deutsch said its goal is to have the NiceBot reach all 300 million Twitter users.