Lifecycle marketing platform company Zeta Interactive appoints Jason Sullock as UK digital marketing manager
Customer lifecycle marketing platform company, Zeta Interactive, has announced the appointment of Jason Sullock as its new UK digital marketing manager.
Sullock, from Stockton-on-Tees, joins the rapidly expanding UK operation which employs 70 staff at locations in Middlesbrough, London, Bristol with the remit to increase brand awareness and to ensure that Zeta’s market differentiating proposition is communicated in key target markets. Sullock was previously UK marketing manager for global medical supplies specialist ConvaTec and also nearly nine years with Sage, rising to the post of UK prospecting marketing manager.
In the UK Zeta Interactive provides solutions for brands such as Virgin East Coast, McDonalds Hotels, Leeds Bradford Airport and Lebara Telecoms.
Sullock said: “This is the perfect time to join the business as the focus in the UK is very much on growth and the great thing is that Zeta Interactive has a very clear point of differentiation that will appeal to mid-market companies in particular. We offer the only multichannel marketing platform to address all customer lifecycle stages through a single end-to-end solution. We have the added advantage of being in a position to call upon the expertise and knowledge in multichannel marketing that has been so successfully developed and implemented in the US and make this available to customers in the UK.
“However, from a customer investment perspective we can provide these solutions at a cost that cannot be matched by others in the market as we are the only business that actually owns the proprietary technology, whereas others operate via third parties. This gives us a clear market edge when looking to support mid-market customers.”
A US-headquartered business, Zeta Interactive employs over 700 staff and has centres of excellence in New York, Hydrabad and Silicon Valley. The company has already raised $125 million in US investment this year to fuel future acquisitions.
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Zeta Interactive Profile
Zeta Interactive is a marketing technology company. It helps Heads of Marketing and CMO’s unlock their Big Data potential by...