Pinterest has introduced a visual search tool that lets users click on an image within a photo – like a lamp within a living room - so they can browse other products similar to it.
The move is the platform’s latest attempt to appeal to advertisers since it makes Pins more easily searchable.
For example, in a company blog post announcing the new tool, Pinterest said users can zoom in on a lamp to find out what it’s called, where one can find it, and can look at others like it.
Users can also filter visual results by topic to further customize their search.
The feature is available on both mobile and desktop.