Heineken snaps first ever 'space selfie' as part of James Bond movie Spectre partnership
Heineken has unveiled the world's first selfie taken from outer space to celebrate its partnership with the James Bond film franchise.
Over 200 guests, including competition winners, journalists and celebrities, were invited to Hoover Dam in Nevada to have their picture taken and post it on social media as part of the one of a kind solar experience.
Dubbed a 'Spyfie', the ground-breaking photo was taken from 600km above Earth with help from imaging company UrtheCast using an ultra-definition video camera mounted on the International Space Station.
“The aim of our Spectre campaign is to open Bond’s world to all," said Hans Erik Tuijt, director of global Heineken sponsorship.
"From providing fans with exclusive behind-the-scenes content via our packaging, to a Facebook-first launch of our new ad starring Daniel Craig, right through to the unique Spyfie, the Spectre work will now be the benchmark for our future global campaigns," he added.
Heineken’s association with the Bond series dates back to 1997’s Tomorrow Never Dies, with Spectre being the seventh consecutive film in the partnership.