CBS close to Super Bowl 50 advertising sell out
Broadcaster CBS is close to selling all of its allotted Super Bowl 50 advertising slots in a further indication of the continued appeal of the American sport spectacular to brands.
The result is a bumper pay day for CBS which now has the luxury of bumping up prices for the few slots which remain, prompting president and CEO Les Moonves to rub his hands at the prospect.
Moonves told Ad Age: “With just a few units left to sell, you can imagine what these last few slots will go for.”
Just three months ago buyers were being asked to cough up $5m for a brief 30 second window after an annual average hike in prices of 11.1 per cent over the last five years with CBS commanding costs of just $3.8m.
Winning bidders this year are thus far keeping their cards close to their chest but are thought to include Super Bowl regular Anheuser-Busch Inbev who will push its Budweiser and Bud Light brands.