By Claire Stevenson, Student

November 9, 2015 | 1 min read

Shot at four different locations across the city the newest advert for Leeds Rhinos Foundation shows the work they do in schools and inclusive learning centres.

Voted ad of the week by The Drum Creative Department readers, the emotive film follows the charity’s “Changing Lives Through Sport” philosophy.

The two-minute long film’s tagline “It’s smiles not silverware” reflects the way the Leeds Rhinos are inspiring those in their community.

Agency: Brass Agency, Leeds, UK

Agency website: http://www.brassagency.com

Creative Director: Dave Lambert

Art Director: Dave Lambert

Copywriter: Chris Hurcombe

Photographer: Mike Feather

Additional Credits: Director: Jason Fisher-Jones

Production Company: Mob Sport

To vote for next week's ad of the week cast your vote in our latest Creative Department round-up featuring BBH Sport, W+K Amsterdam and Don't Panic.

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