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Daniel Craig turned down $5m Android deal as Bond 'only uses the best'

James Bond star Daniel Craig and director Sam Mendes knocked back a $5m Android product placement deal as Bond "only uses the best".

According to leaked emails, Craig and Mendes said no to a $5m proposal from Samsung to equip the spy with one of its Android phones in new release Spectre.

Along with Samsung, Sony offered in excess of $18m to market Bond, and $5m for him to hold an Xperia Z5.

Previously leaked emails from Andrew Gumpert, of Columbia Pictures, pointed out: "James Bond only uses the 'best,' and in their minds, the Sony phone is not the 'best'."

Sony did rely heaving on Bond imagery for its Xperia Z5 advert, with actress Naomie Harris, who plays Moneypenny, appearing with the phone. Craig and Mendes, however, had nothing to do with the advert.

Over the years the James Bond films have relied heavily on product placement leading Gekko managing director, Dan Todaro, to ponder does an association with the film franchise really make brands more desirable?

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