Tinder to improve its dating algorithm to create ‘meaningful relationships’
Dating app Tinder is to re-jig its dating algorithm in an effort to shed its reputation for casual hook-ups and produce more ‘meaningful relationships’ with up to 30 per cent more matches, its chief executive has claimed.
In what amounts to the single largest change to the apps matching software since it launched the machinery behind the scenes of the swiping tool will be tinkered with to give users a sense of ‘the sheer volume of people around you’.
Chief executive Sean Rad told the Dublin Web Summit: “We're about to announce a huge change we've made to the algorithm and we have increased the number of matches by over 30 per cent.”
At present users simply swipe left or right when presented with a potential match, indicating whether they like the presented image or not. If both parties respond in the affirmative then communication between them is facilitated.
According to Rad the platform has grown to process 1.6bn swipes each day which generate 26m matches which go on to foster 1.5m first dates every week – half of which result in a second date.