John Lewis’ Christmas ad has dominated conversation in the advertising industry today with dozens of companies making the most of the tidal wave of interest attached to it by creating their own version of the tear jerker including discounte offer company My Voucher Codes.
The voucher company recreated their own version of the £7m ad, titled "Christmas Doesn't Cost The Moon". With the help of students from Brixton’s School of Communication Arts the ad promotes the company’s message of “some things need a big budget. Your Christmas isn’t one of them”.
Playing on the discount ethos of the company the low-budget film was created for around £700.
Chris Reilly, general manager of my Voucher Codes, said “wile John Lewis are never knowingly undersold, our speciality is knowingly underselling, so it made sense to produce a Christmas advert without the big spend – reflecting the behaviour of the savvy shoppers who visit our site”.
The students were supported by acclaimed industry mentors, including school Dean Mark Lewis and Frank PR Group MD and Founder Andrew Bloch to produce the ad for the discount retailers. The final video was directed by SCA students Ben Golding and Chloe Cordon.
The ad can be viewed in full above.