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Mumsnet Nurofen

Mumsnet and Nurofen join forces to create Baby Bundle app for parents


By Rebecca Stewart, Trends Editor

November 6, 2015 | 2 min read

Mumsnet has released a suite of new products designed to provide parents with information and support 'from pregnancy test to pre-school'.



The parenting website and forum has bolstered its mobile offering with two new apps, one of which has developed with support from Nurofen for Children.

The Baby Bundle package features smart monitoring tools which allow Mums and Dads to turn their mobile device into a baby monitor. Users can also read up on common childhood conditions using content supplied by Doctor Care Anywhere, while a topical newsfeed gives access to support from fellow Mumsnet users.

The product will be one of the first parenting apps available on the the Apple Watch alongside the Mumsnet Pregnancy Tracker which will give expectant Mothers week-by-week information on development.

Mumsnet chief executive Justine Roberts said that now was the "right time" to establish the platforms, as most users now access the site via mobile devices.

The company's move to obtain sponsorship from Nurofen follows a six-figure deal struck up with Lidl earlier this year, which seen bepsoke branding from the network run alongside the supermarket's product promos.

Commenting on the launch, Gurinder Chohan, brand manager for Nurofen for Children said: “We are very excited about the launch of the Mumsnet Baby Bundle app.

"Mumsnet is a household name, trusted by millions all over the UK which is why they are the right partner to work with," she added.

In a bid to woo more users, Mumsnet announced intentions to invest in mobile in July and appointed DigitasLBi as its partner agency to guide it through a three-year strategy plan.

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