Brand Vine Chart: Persil, McDonald's and Comedy Central storm the chart
Welcome to The Drum's Brand Vine chart, powered by Burst, the short-form social video specialists.
The chart is ranked on the number of loops generated by brands on the video sharing service each week.
Taking the top spot this week was Persil. The laundry detergent's Halloween clip, which offered tips to parents looking to get messy face paint off their kids' clothes brought the company's total loop tally up to just over one million.
At number two was McDonald's with a preview of its McCafe cups.This year, the design features a variety of festive characters including a robin and a penguin.
And a trick or treat-themed Vine earned Comedy Central third place. Starring comedians Ry Doon and Jason Nash, the video boosted the TV channel's weekly loops count by 24 per cent.
SoccerAM, the Voice and Amazon also made it into the chart this week.