Y&R Global CEO David Sable on the future of TV
Earlier this week the Digital Place Based Advertising Association (DPAA) held their annual Video Everywhere Summit in New York City. Found Remote was the exclusive video interview partner and spoke with the biggest speakers that took the stage to talk about the future of the industry. Y&R (one of the world's biggest advertising agencies) Global CEO David Sable caught up with Found Remote after his keynote to discuss the future of TV.
Sable brought up concerns with a subscription-only TV future, but discussed how advertising will probably win like it did with cable TV. During his keynote he also pointed out that "in 1999 there were 26 series you could watch on TV," and that today, "looking at cable, streaming there are over 1,700 series that aren't USG, or cats peeing on your shoes." See above for the full interview.