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'We like the word reinvention'– Giant Spoon co-founder Alan Cohen on his agency’s video approach

Co-founder of boutique agency Giant Spoon Alan Cohen, who previously served as CEO of OMD USA, spoke at the Digital Placed Based Advertising Association (DPAA) Video Everywhere Summit earlier this week about how he approaches video for his clients.

Speaking with The Drum’s Found Remote, Cohen discussed Giant Spoon’s recent partnership with HP, which resulted in a fan-designed Star Wars trailer, and how he thinks virtual reality is going to be more mainstream than anybody believes.

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