By Minda Smiley, Reporter

November 5, 2015 | 1 min read

At the Digital Place Based Advertising Association (DPAA) Video Everywhere Summit earlier this week, manager of integrated media solutions at Pepsi Scott Halderman spoke about the video and digital campaigns that have taken place over the past year to promote Lipton’s new sparkling iced tea.

The Drum’s Found Remote caught up with Halderman to discuss what it takes to draw attention to a new product in today’s crowded environment and the brand’s innovative marketing stunt that took place in Grand Central earlier this year.

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