Integral Ad Science introduces Pub Expert to unify digital media buy and sell measurement
Digital media measurement firm Integral Ad Science has unveiled a tool which better enables media owners to track viewability, fraudulent traffic and brand safety risk
Pub Expert enables publishers to measure inventory quality with the goal of providing actionable data to more accurately forecast and monetise their media.
Looking to bridge the gap between advertisers and publishers, Pub Expert promotes itself as the only media quality measurement firm capable of analysing both the buy and sell of digital media, between which a discrepancy of up to a fifth can emerge in the wider industry.
Scott Knoll, chief executive of Integral Ad Science, said: “We are proud to unite the industry and bridge the gap between advertisers and publishers through Pub Expert, the latest tool in the Integral Ad Science arsenal.
“With its discrepancy-free measurement, Pub Expert saves media buyers and sellers’ time, money and frustration.”
Additionally, the programme can integrate with DoubleClick for Publishers, enabling participating titles to receive the same viewability data as the advertisers utilising the site.