Entertainment

Facebook launches music sharing feature

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By Tony Connelly | Sports Marketing Reporter

November 5, 2015 | 3 min read

Facebook launches Music Stories

We’re introducing “Music Stories” today to enable better music discovery and sharing on Facebook. The new post format allows people to listen to previews on Facebook from Apple Music and Spotify. You can read more about it on Facebook for Media: http://media.fb.com/blog

Posted by Music on Facebook on Thursday, 5 November 2015

Facebook has launched its music discovery tool, allowing users to easily share clips of songs from leading music platforms to their timeline.

The new Music Stories feature allows users to share 30 second clips of songs from Apple Music and Spotify to the Facebook News Feed where they can be played.

It is currently only available with Facebook’s iOS app however the social networking company confirmed that it will add Music Stories to Android and desktop soon. In the blog post for the announcement Facebook’s director of product Michael Cerda, said other streaming services will soon be compatible with the feature.

Cerda added that “we hope by making this experience better, artists will share more, friends will share and engage more, and music will become a better part of the Facebook experience overall”.

The clips posted to the timeline will also link through to the music platforms hosting them. With Apple Music, users can click through to stream the whole song or purchase it off iTunes while songs shared via Spotify lets users add songs to their library without leaving Facebook.

The long term strategy behind the feature is still unclear however Facebook says it is exploring the possibility of streaming entire songs. Music Stories follows on from reports in July that the company had been in talks with music labels.

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