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B2B Marketing News United States

Nearly three-quarters of B2B video marketers say video positively impacts results

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By Minda Smiley | Reporter

November 4, 2015 | 2 min read

A recent survey of B2B marketers has found that 73 per cent say video has positively impacted their marketing results.

The survey, commissioned by the Web Video Marketing Council in conjunction with Reelseo and Flimp Media, is based on feedback from 350 B2B marketing, agency, and management professionals.

According to the research, 96 per cent of respondents are engaging in video content marketing and 41 per cent plan up their spending on it.

While 63 per cent said they have been using video as part of content marketing campaigns for the past 5 years, 32 per cent said that began using it only in the past two years.

In terms of challenges, just under half surveyed said that measuring the return on investment (ROI) is an issue, 37 per cent cited a lack of in-house video marketing expertise, and 17 per cent said a lack of creative ideas for video is a problem.

B2B Marketing News United States

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