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Bright HR lights up Manchester with #CIPD15 taxi campaign

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By Michael Feeley, Founder and chief exec

November 4, 2015 | 2 min read

Bright HR, a cloud-based human resources service, is showcasing its recent rebrand with a stand-out taxi advertising campaign in Manchester, allowing attendees at this week’s CIPD Annual Conference and Exhibition to travel in style to one of the biggest events in the HR calendar.

The taxi shuttle between Bright HR's office and the #CIPD15 venue.

Coordinated by Media Agency Group as part of its continued work with Bright HR, a full wrap taxi campaign with eye-catching pink livery will catch the eye of those attending the #CIPD15 event this week.

Those visiting the event will be able to travel by taxi from Bright HR’s Manchester office in Victoria Place to the venue at Manchester Central. The annual conference and exhibition is the UK’s largest HR event, and provides HR professionals with the chance to meet with like-minded people for two days of learning and networking opportunities.

John Kehoe, managing director of Media Agency group said: “We’re delighted to be working closely with Bright HR during what is an incredibly exciting time for the business, and we’re all thrilled to be involved in bringing the brand to the streets of Manchester through this eye-catching taxi campaign. The taxi livery looks fantastic and is set to make a real impact in the city during this week’s CIPD HR conference and exhibition. We’re all very optimistic that this partnership will yield great results for Bright HR and we look forward to working together in the future.”

The taxi campaign follows Media Agency Group’s appointment as Bright HR’s media planning and buying service, with a focus on increasing brand awareness and raising the profile of the HR specialists.

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Media Agency Group is an advertising agency specialising in the purchasing and planning of all media formats across the spectrum of advertising.

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