Argos has piloted what it claims is Britain’s first ever ‘Fast Track’ pedestrian shopping lane, named after its Fast Track delivery service.
The track was laid in Liverpool One shopping centre and will lead shoppers promptly to the Argos store from Monday 2 November until Sunday 8 November.
The initiative was launched on the back an Argos study (of 1,505 UK adults) claiming that almost half (47 per cent) of shoppers cite the slow pace of high streets as their biggest shopping bugbear.
Retail analyst Dr Alastair Moore said: “Perusing the high street is one of my favourite past times but I do have my own shopping bugbears, from middle of the street chattering to battling through the crowds.
“As the research demonstrates, a faster high street could vastly improve the overall shopping experience for British shoppers across the UK."
Andy Brown, central operations director at Argos, added: “Shoppers have also told us that speed is critical when simply getting around the high street or town centre, so we want to test consumer reaction to a dedicated pavement fast lane.
“We hope it alleviates some of the biggest shopping high street frustrations.”